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xpedx and HumanEyes 3D Sign Distribution Agreement

Twinsburg, OH and New York, NY – September 29, 2004 – xpedx, a leading national distributor of printing and graphic imaging prepress equipment and supplies, and HumanEyes Technologies, a leading innovator and provider of advanced 3D lenticular solutions; today announce a strategic alliance wherein xpedx will be the exclusive paper merchant agent of HumanEyes’ 3D solutions in the US.

HumanEyes, which has already attracted top echelon partners such as KBA, HP and Sharp; sees the alliance with the International Paper distribution division as another telling indicator of its potential in the global marketplace. «We’ve built the HumanEyes technology, as well as the corporate infrastructure, to play powerfully in the most demanding and sophisticated corporate environments,» says Daniel «Dani» Herzka, Vice President and General Manager, North America, for HumanEyes. «xpedx is one of the few organizations with the reach, knowledge and experience to bring a major technology like this to the marketplace.»
For xpedx, the alliance means it can bring a technologically differentiated and powerful product to many of its customers, from designers and photographers to prepress organizations and printers.
“HumanEyes’ 3D technology is immediately appealing”, says Dan Wish, General Manager, Digital Imaging, xpedx. «High quality with none of the labor or cost burdens people typically associate with lenticular translates to huge interest. In fact, we already have numerous leads from a variety of customers and prospects.
During the Graph Expo and Converting show this October 10-13 in Chicago, xpedx and HumanEyes will operate a live 3D studio in the xpedx booth (#4606).

About HumanEyes 3D Technology
HumanEyes 3D technology is the result of an imaging science breakthrough allowing professionals and consumers to easily create genuine 3D photography as well as all existing lenticular effects (flip, morph zoom, layered 3D) using existing, mainstream equipment. The technology is suitable for creating 3D images for print and on displays and monitors.
HumanEyes 3D Litho products:
* Enable creation and production of high resolution 3D images.
* Provide all tools required to directly output, on different lenticular substrates, ready-for-print files made from 3D digital photography and processed by HumanEyes 3D software.
* Provide various 3D proofing tools.
* Contain composition tools for adding elements such as text and logos.
* Allow last moment 3D job changes and correction.
* Enable importing a collection of images for motion pictures (flip, morph, zoom).

About xpedx
xpedx, an International Paper company, is a customer-driven distributor of printing paper, graphic imaging prepress equipment and supplies, packaging supplies and equipment and facility supplies and equipment.
The xpedx market focus is commercial printing, on-demand printing, publishing, creative and graphic content providers, heavy manufacturing, retail, the automotive industry, hi-tech manufacturing and national accounts. xpedx has introduced eBusiness solutions through where customers have online ordering capability with real-time inventory and 24/7 access. xpedx has approximately $6 billion in annual sales and carries more than $400 million in daily inventory at its distribution locations.
xpedx delivers customer solutions through over 100 wholesale distribution centers and more than 140 business stores serving retail customers and small printers. xpedx corporate headquarters is located at 6285 Tri-Ridge Boulevard, Loveland, OH 45140. The company has regional headquarters throughout the US. For more information, visit

HumanEyes media contact:
Helene Smith
Helene Smith PR
407-786-0040 tel
407-786-0080 fax
321-388-6511 cell