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Oplus Technologies Launches Leonardoa Integrated DTV

ATSC/NTSC design, based on Oplus’ display processor chipset & STMicroelectronics’ HD MPEG decoder chip, speeds time to market for high-quality iDTVs.

CES, Las Vegas, January 6, 2005 – Oplus Technologies, Ltd., a leading provider of innovative system-on-chip and software solutions for Flat Panel TVs and digital displays, today introduced the Leonardoa – an ATSC-compliant hardware and software reference design for a fully functional integrated digital HDTV flat panel television. It is being demonstrated at the Oplus booth at CES in Las Vegas, January 6-9, 2005 (#36172 & #36173 South Hall 4)

Leonardo is based on Oplus’ Rembrandta-102 advanced display processor and Matissea high-quality video de-interlacer, together with STMicroelectronics’ STi7710 HD MPEG decoder chip. As a complete, hardware and software ATSC-compliant design, Leonardo offers manufacturers a rapid, cost effective way to get to market with TVs that meet the U.S. FCC requirement for including a digital ATSC tuner in the TV for over-the-air digital broadcast reception.

“The U.S. FCC requirements and the emerging availability of high-definition TV broadcast content are driving TV manufacturers to develop integrated DTV products,” said Yair Alpern, CEO of Oplus Technologies. “Leonardo enables manufacturers to position themselves for success in this growing market as it supports both analog and digital TV reception, with superb image quality and extensive functionality, yet still enables a highly affordable bill of materials and fast time to market.”

Leonardo includes a complete DTV software package, including low-level drivers, middle-layer software APIs, and TV application with Electronic Program Guide (EPG). It is fully customizable, enabling manufacturers to select functions and features according to the needs of their target market.

Armando Caltabiano, Retail Multimedia and Satellite division General Manager at STMicroelectronics, commented: “Our expertise in digital video applications and the extensive capabilities of Oplus’ high-quality display processors creates a winning combination for integrated DTV manufacturers. Leonardo offers a complete reference design ready for production now, in 2005.”

Key Features:

Superb image quality, using Oplus Pixel Entropya motion adaptive de-interlacing and TCCa Total Color Control image enhancements
ATSC/NTSC tuner; optional additional tuner
8-VSB (Terrestrial) and QAM (Digital Cable) demodulation
MPEG-2 Video decoding: HDTV (MP@HL), SDTV (MP@ML)
Audio Decoding: AC-3, MPEG Layer I and II
Supports up to WUXGA/1080p resolution
HDTV, supporting 480p, 720p, and 1080i formats
Multiple analog and digital inputs and outputs for video and audio
Full DTV software package with rich and colorful TV-style bitmap OSD and Electronic Program Guide (EPG)
Future support for OpenCable CableCarda (POD), allowing TV to receive scrambled digital cable content
The Leonardo reference design and manufacturing kit includes a prototype board, full schematics, firmware, powerful development tools, and documentation. It is available immediately. To learn more about Leonardo and about Oplus display and video processor ICs, contact your local Oplus representative or

About Oplus Technologies
Oplus Technologies Ltd. is a privately held, fabless semiconductor company that designs, develops and markets integrated circuit and software solutions for flat panel Plasma and LCD-TVs, Projection Systems, LCD multi-function monitors and emerging digital display applications. Oplus’ feature-enhanced products use its proprietary “Display to Perfectiona” advanced video and image processing algorithms to address the most demanding digital display applications. Oplus Technologies is headquartered in Yokne’am, Israel, and has distribution and support operations in all other major markets. Further information is available at

About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. An unrivalled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners positions the Company at the forefront of System-on-Chip (SoC) technology and its products play a key role in enabling today’s convergence markets. The Company’s shares are traded on the New York Stock Exchange, on Euronext Paris and on the Milan Stock Exchange. In 2003, the Company’s net revenues were $7.24 billion and net earnings were $253 million. Further information on ST can be found at

Oplus Technologies
Gil Aharoni