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Hutch and Schema Complete Successful RF Optimisation Project in India

Significant network quality improvement implementing Schema’s GSM Forte as Schema expands Indian market presence.

Bangalore, India and Herzlia, Israel, February 22, 2005-Schema, a global provider of industry-leading network optimisation, simulation and related management solutions, announced today completion of another successful RF optimisation project in Hutchison Essar’s Gujarat circle. Implementation of Schema’s GSM Forte optimisation solution, an automatic optimisation product based solely on mobile measurements, enabled Hutch to achieve significant improvements to network quality.

In the recently completed optimisation projects, Hutch achieved an impressive level of improvement to network quality-reducing dropped calls nearly 40%. During the project, Hutch also experienced noteworthy improvements in a number of major RF KPIs, including call success rate (CSSR), handoff failures (HOF), dropped call rate (DCR), and RxQual. These improvements are all the more significant because Hutch’s network quality was already good before the project retunes.

“Put simply, Schema’s GSM Forte works very effectively”, said Naresh Gupta, Chief Technical Officer, Hutch. “Our RF team adopted the product quite quickly, and described Forte as ‘an easy to use, powerful and friendly software solution.’ Because the optimisation cycles are automatic and very short, we were able to optimize 300 sites in a very short period.”

In concert with the successful completion of the Hutch projects, Schema announced its entry into the Indian market with a series of Network Optimisation customer events. The one-day seminars were designed to enable Indian operators to maximize the efficiency of their GSM, CDMA, and Transport networks. The seminars included presenters from such leading companies as Andrew, Nortel, Cellcom and IWTL. The three events held in Bangalore, Delhi, and Mumbai were attended by more than 140 CTO’s, VP’s, senior managers of RF and Transport networks, and others, and were deemed an unqualified success.

“India is an attractive and highly competitive emerging market,” said Andy Silberstein, Schema COO. “Increased competitive pressures and falling ARPUs are forcing telecom operators to look at technologically advanced solutions like ours in order to reduce costs while still providing the very best network quality to their customers. We are in talks with a number of leading operators across India, and we’re excited to be discussing how our solutions can meet their needs today and in the future.”

Along with exhibiting its full range of innovative optimization solutions, Schema will be announcing additional customer wins and new products and technologies at the upcoming CTIA show, 14-16 March in New Orleans at booth #2370.

About GSM Forte
Schema GSM Forte is a highly advanced, user-friendly RF optimisation product, based on switch mobile measurements, which enables mobile carriers to improve and maintain top network performance while increasing user satisfaction. This can be achieved by significantly improving voice and data quality, and capacity. These improvements enable operators to increase network revenue by utilizing existing infrastructure and avoiding costly investments, while reducing the overhead needed to manage voice and data services on GSM networks.

About Hutch
Hutchison Essar group of companies with 6.8 million mobile users under the brand Hutch is one of the most reputed telecom companies in the country. Over the years, it has been named the ‘Most Respected Telecom Company’, the `Best Mobile Service in the country`, and the ‘Most Creative and Most Effective Advertiser of the Year. The brand Hutch, with its landmark advertising, has established itself as one of the few great brands created in the last decade.

About Schema
Schema is a global provider to telecom operators of industry-leading network optimization, simulation and related management solutions that increase network performance and efficiency, reduce costs and improve network visibility, across voice and data networks. The company has been recognized by Deloitte and Touche as one of the fastest growing and most innovative high tech companies in North America, Europe, and Israel.

Schema’s solutions are deployed and benchmarked by leading wireless operators worldwide, including Verizon Wireless, Cingular Wireless, AT&T Wireless, U.S. Cellular, BellSouth International, Hutch India, Cellcom Israel and Pelephone Israel. For more information about Schema, visit the company’s web site at