HERZLIA, Israel – March 12, 2007, Schema, a leading global provider of network optimization software solutions, announced today that Maxima Mentor, the first CDMA and EVDO optimization solution based on actual network usage, is now compatible with all major CDMA equipment vendors: Nortel, Motorola, and Lucent. Combined, these three vendors account for almost two-thirds of the global CDMA market, and over 80% within the United States. This strengthens Schema`s position in the American market and enables the majority of operators to improve network performance and user experience while reducing OpEx and CapEx. Since its initial launch less than a year ago, an increasing number of CDMA/EVDO operators have already deployed Maxima Mentor, validating its revolutionary approach to network optimization. Rather than relying on costly drive tests and lengthy data compilations which only provide a partial and estimated network view, Maxima Mentor provides operators with an accurate view of their entire network and service quality, including in-building coverage, by using live data generated from subscribers` handsets. Maxima Mentor proactively sustains network performance and, as a result, increases network MOU and ARPU, reduces operational costs and capital expenditures, and increases customer satisfaction. “Maxima Mentor is the first wideband network optimization product that turns information from subscribers’ handsets into real knowledge that helps maintain network utilization at optimal levels, saving CDMA/EVDO operators significant time and reducing both OpEx and CapEx,” said Avshalom Ben-Zoor, Schema`s VP Marketing. “Having a near real-time picture of the network rather than a prediction or just a sample of the network helps operators maximize network performance and customer experience. Maxima Mentor enables operators to optimize their networks more easily and more frequently, yielding ongoing improved call quality, diminished dropped and blocked calls, and reduced churn.” Maxima Mentor streamlines the complex and time consuming maintenance and troubleshooting processes by automatically providing solutions to problems identified in the Radio Access Network (RAN). As subscribers move around the network and make use of their mobile handsets, mobiles are constantly engaged in complex interactions with the network that generate specialized quality of service reports that reflect the customer experience. Schema’s Maxima Mentor analyzes this information and provides clear recommendations to optimize RAN parameters such as antenna tilts, power and neighbor lists. Network engineers can then implement these changes automatically and assure long-lasting peak network quality. Product demonstrations will be available at Schema`s booth, located in Hall 3, #1873 at the CTIA Wireless 2007 event in Orlando.
Schema is a global provider of industry-leading network optimization software solutions for telecom operators. Schema’s innovative solutions increase network performance and efficiency, reduce costs and improve network visibility across voice and data networks. The company has been recognized by Deloitte and Touche as one of the fastest growing and most innovative high tech companies in North America, Europe, and Israel. Schema’s solutions are deployed and benchmarked by leading wireless operators worldwide including Telefonica, Cellcom Greenbay, Hutch India, Peoples PCS of Hong Kong, Sunday HK, VimpelCom Russia, Claro Brazil and Cellcom Israel. For information about Schema, visit the company’s website at www.schema.com
Media Contacts: Mike Horowitz NCSM, Strategic Marketing +972-2-5637527 email@example.com Avshalom Ben-Zoor VP Marketing, Schema +972-9-961-1502 firstname.lastname@example.org