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Cooperative Solution Enables ISPs to Benefit from Commercial P2P Media Distribution

From StreamingMedia.com: http://www.streamingmedia.com/press/view.asp?id=8015

Cooperative Solution Enables ISPs to Benefit from Commercial P2P Media Distribution

Newton, MA (December 11, 2007) – Pando Networks, Inc., and PeerApp Ltd. today announced a partnership that enables Internet Service Providers (ISPs) to accelerate delivery of video and other digital media published by Pando’s peer-assisted content delivery platform, improving consumers’ experience while reducing network congestion. The partnership provides the first solution that lets content providers, content aggregators and service providers (ISPs, telcos and multiple system operators) collaborate in peer-to-peer (P2P) content delivery and share the benefits.

The partnership integrates Pando’s industry-leading managed peer-to-peer (P2P) distribution services with PeerApp’s peer-to-peer (P2P) acceleration and caching solutions for ISPs.

Content providers and aggregators have been adopting P2P for delivery of premium video content. Service providers play a critical role in video content delivery because they control the “last mile” to their subscribers. The cooperative approach provided by the Pando-PeerApp partnership satisfies subscribers’ demand for high-quality video content, content providers’ interest in broad distribution, and ISPs’ desire to play a more active role in content distribution.

Pando’s managed P2P network delivers more data daily than any other P2P network of its kind. The PeerApp technology is being optimized for Pando-delivered content, enabling wire-speed delivery without requiring ISPs to invest in additional bandwidth or to restrict P2P content.

“With this joint solution, content providers and aggregators can now ensure effective, fast, high-quality delivery of their content across the entire distribution chain,” said Robert Levitan, CEO of Pando Networks. “As more high-definition video and multimedia content migrate online, we want to provide our content customers with innovative ways to provide faster, more-reliable downloads for consumers while decreasing costs for distributors. We also want to build relationships with the ISPs, telcos and MSOs. PeerApp’s technology ensures the success of commercial content delivery networks by providing quality of service, acceleration, and caching benefits to service providers, content providers and consumers.”

“This partnership and technology are laying the groundwork for the future of broadband video delivery,” said Robert Mayer, PeerApp’s CEO. “Together, Pando and PeerApp are giving ISPs a clear path to satisfy the growing demand from their subscribers for high-quality video and to effectively support the increase in media delivery. And we are empowering content providers to deliver video and other digital content to consumers in a controlled, managed way that benefits everyone, including the service provider.”

With this partnership, PeerApp is introducing a commercial P2P service that accelerates and caches P2P video and ensures its high-quality delivery. As an alternative to traffic mitigation and throttling that degrade peer-to-peer services, PeerApp’s technology provides traffic management that accelerates media content delivery while improving the quality of experience for P2P and non-P2P consumers alike. Deployed globally, PeerApp’s technology is already improving the quality of experience for millions of broadband consumers.

About Pando Networks
Pando Networks is a leading provider of managed peer-to-peer (P2P) content delivery services that enable content providers to securely and cost- effectively distribute high-resolution media. Pando Networks operates the world’s largest and most advanced managed P2P network with more than 15 million users. Pando Networks enables content owners to deliver media with P2P efficiency and CDN reliability. Pando Networks is a private company funded by Intel Capital, BRM Capital and Wheatley Partners. For more information, please visit www.PandoNetworks.com.

About PeerApp Ltd.
PeerApp (www.peerapp.com) is the technology innovator and leading provider of solutions that help Internet Service Providers (ISPs) worldwide manage peer-to-peer (P2P) and HTTP streaming video traffic to improve network efficiency while enhancing subscribers’ quality of experience. Based on patented P2P caching and acceleration technology, PeerApp solutions help ISPs create unique competitive advantage, sustain network growth, and build new revenue streams from broadband media delivery. Millions of broadband subscribers around the world receive high-quality video and other digital media through PeerApp systems.

PEERAPP LTD.
Editorial Contact:
Mark Strangio

1-617-795-0977 x116
marks@peerapp.com