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AAA of Northern California Selects ProSight To Enhance Portfolio Management Operations

AAA to Discuss Portfolio Management Practices and Results

SAN DIEGO, Calif. – March 2, 2004 – ProSight® Inc., the leader in top-down portfolio management software and solutions, announced today that AAA of Northern California, Nevada and Utah – the second largest AAA affiliate in the United States – has selected ProSight to enhance its portfolio management practice and improve strategic/operational alignment of enterprise programs and projects.

During the initial phase of the AAA club’s ongoing portfolio management effort, the organization’s Portfolio/Program Management Office (PMO+) developed and implemented manual portfolio management processes. This effort garnered a structured approach to analyzing programs/projects and the value they contributed to the organization. The second phase is focused on automating those existing methods and establishing a more streamlined and easier means of monitoring enterprise portfolio performance with ProSight Portfolios.

“One of our primary reasons for selecting ProSight Portfolios was the speed and ease with which we were able to configure the software to accommodate our existing processes,” said San Retna, director of the AAA affiliate’s Portfolio/ Program Management Office. “With the visibility ProSight Portfolios provides, we will have the insight to effectively legitimize enterprise investment and ensure that we achieve the aggressive targets we’ve established for portfolio success”

Headquartered in San Francisco, the AAA affiliate serves more than four million members in Northern California, Utah and Nevada. With more than 6,500 employees, the organization provides a wide range of services including auto and homeowners’ insurance, travel, roadside assistance and financial services.

Retna, who is responsible for ensuring delivery excellence for a portfolio of more than 100 programs and projects across the enterprise, will present his current assessment of the AAA club’s portfolio management practices, and discuss the next steps of the organization’s implementation of ProSight today at METAmorphosis 2004 in San Diego. Prior to joining the AAA in 2002, Retna spent 12 years consulting for a variety of Fortune 100 clients including J.P. Morgan Chase & Co., Merrill Lynch and Washington Mutual.

About AAA
Established 104 years ago, AAA of Northern California, Nevada and Utah offers a wide array of automotive, travel, insurance and financial services to more than four million members. Nationally, AAA has been a leader and advocate for the safety and security of all travelers, and it serves more than 46 million members in the United States and Canada.

About METAmorphosis 2004
To remain competitive in today’s turbulent global marketplace, enterprises must be capable of making quick, effective adjustments. This requires learning how to evolve into an adaptive organization — one that works to align IT capabilities, costs, and goals with those of the business.
METAmorphosis 2004, the META Group’s 15th annual forum, will sort through the implications of this important trend. Based on META Group’s practical research, strict objectivity, and personalized service, METAmorphosis 2004 is a true symposium that will provide you with practical guidance about how your organization can become more adaptive. Questions? Call the META Group Events Department at (802) 872-7350.

About ProSight
ProSight® is the only provider of top-down portfolio management solutions for the enterprise. By combining patented portfolio management software with services expertise, ProSight delivers immediate results to organizations without disrupting existing systems and processes. Companies using ProSight’s products enhance their business alignment and strategic collaboration through effective governance of investments, resources and performance. ProSight is headquartered in Portland, Ore.

For more information on ProSight and our customers’ success, please visit For more information on portfolio management, visit

Media and analyst contact
For media inquiries, contact Rick Turoczy, Senior Manager, Marketing, 503.889.4882,