eToro recognized for best use of customer communications and social networking technology
New York/London, April 04, 2012 – eToro, the world’s largest investment network announced that eToro OpenBook ™ was the winner of the Financial Service Technology (FSTech) 2012 award for best use of customer communications and social networking technology. This award recognizes the most effective implementation of communications technology and/or social networking technologies by a financial services institution. Other companies on the short list for this category included Deutsche Bank and Lloyds Banking Group.
The primary criteria for judging are the delivery of definable and significant business benefits, innovation, and originality of application. The winner, eToro’s Open Book, provides real time feeds of expert traders’ positions and profits, with the ability to quickly identify the best performing traders and initiate the CopyTrader™ feature to instantly copy all of the top trader’s trades into a personal investment portfolio.
“We are very excited to not only have been considered, but to have won against such a respected line-up of leading financial institutions,” said Jonathan Assia, eToro’s CEO. “By winning this award eToro and social trading have taken a giant leap forward and are continuing to disrupt well-established financial business models.”