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Whale Enhances Partner Program, Announces New Channel and Alliance Initiative with Application Intelligence Specialization

Whale Deepens Relationships with Key Partners to Extend Mid-Market Channel Penetration.

Fort Lee, NJ – Whale today announced its new PartnerConnect program designed to offer highly effective sales and marketing collaboration and technical training for channel partners with application specializations, extending Whale’s leading intelligent application access products to more mid-tier enterprises. This new initiative is part of an expanded partner program and provides clear-cut opportunities for channels with application expertise to deliver optimized access solutions to their customers.

Whale also is deepening its relationship with key alliance partners, including large ISVs, to leverage their distribution channels. Whale’s Intelligent Application GatewayT solutions, which contain SSL VPN, endpoint security and application security in a hardware/software bundle, are optimized for anywhere secure policy-driven access to the most widely used applications.

Whale’s partners are key to its long-term growth and with this in mind Whale strives to promote a loyal and productive channel base with partners of all sizes – regional, national and worldwide – through mutually beneficial relationships. The new program will enhance Whale’s existing channel infrastructure. It offers partners in the new multi-tiered program access to Whale’s award-winning products, competitive sales tools, extensive training and technical assistance, and comprehensive sales and marketing support.

“As a longstanding Whale channel partner we already have benefited from the first-class lead generation and marketing programs, technical training, and sales support Whale has provided to us,” said Des Lekerman, Managing Director of Eurodata Systems. “As a channel that traditionally focuses on network security with expertise in various applications we have been fortunate to have reaped the benefits of Whale’s optimized application solutions. Unlike other security companies’ programs that are seeking quantity of resellers over quality, which only increases competition and pricing pressure among us, Whale’s strategic approach has enabled us to reach more customers and to continue to successfully sell its solutions.”

The PartnerConnect program includes partner level options – Platinum, Gold, Silver and Bronze – to meet partners’ varied sales and operational capabilities and rewards partners for their commitment to Whale across all levels.

The new channel and alliance program will extend the reach of Whale’s recently launched Express Edition product line which offers out-of-the-box policy driven access solutions containing optimized modules for key business applications including widely used portals, CRM, ERP and email applications.

“Our customers are constantly seeking secure, easy to manage and cost-effective solutions to extend their application investment,” said Chuck Zwicker, Director of Sales of RESolutions Consulting. “As an IBM business partner with a key investment in IBM software we are looking forward to working with Whale as the only provider to offer Intelligent Application Gateway solutions optimized for IBM software, including Lotus Domino, IBM Workplace and WebSphere Portal.”

“Whale’s investment in application intelligence not only ensures that our clients will be able to seamlessly provide policy-driven access from anywhere, it makes certain that Whale will continue to meet our clients long-term application access needs,” said Chris Lavelle, Vice President of Security and Infrastructure for Idea Integration. “As a Microsoft partner dedicated to serving our clients with excellence it is paramount for us to seek out the best solutions that can meet our clients’ changing needs. Whale’s solution for Exchange, OWA and SharePoint provides us with that peace of mind.”

Whale channel sales currently account for approximately 50 percent of the company’s global sales. The new program supports Whale’s corporate strategic objectives to deliver some 70 percent of company revenues from channels.

“Our commitment to strengthening our channel as a central component of our global sales efforts is vital to our continued success,” said Doug Mazlish, Vice President of Business Development at Whale Communications. “The PartnerConnect program aligns our channel efforts with our overall company strategy of providing the best-of-breed Intelligent Application Gateways to enable enterprises to leverage their infrastructures by extending access to applications and network resources from anywhere securely and cost effectively. The program’s structure, which includes built-in training, sales and marketing resources among other benefits, enables us to grow productive revenue producing channel relationships by creating win-win opportunities for Whale and our partners.”

Selected by leading organizations around the world Whale’s technology offers exceptional flexibility without compromising on security. Its Intelligent Application Gateways provide deep levels of security policy granularity, enhanced user experience and easy integration into existing network infrastructures and key business applications and resources. Large and mid-tier enterprises have selected Whale to extend access. Whale clients include: Virgin Atlantic Airways, Financial Times, Regis University, Midwest Wireless, Hasbro, Britain’s Labour Party, Mutual of Omaha, Sumitomo Mitsui Banking Corporation, and Via Christi Medical Center.

For more information about Whale’s PartnerConnect program please visit:

About Whale
Whale is the leading provider of business driven secure access products, including SSL VPN, application security and endpoint security offerings. A pioneer in secure application layer access, Whale’s products are deployed globally by the world’s leading organizations to extend their businesses. Today over two million employees, business partners and customer users securely and easily access their critical business applications and resources through Whale’s Intelligent Application Gateway products. The company is headquartered in Fort Lee, New Jersey and has international offices in Germany, the United Kingdom, the Netherlands, Israel and representation in France.

Whale Communications, e-Gap, Attachment Wiper, Whale and the Whale logo are trademarks of Whale Communications Ltd. All other trademarks are property of their respective holders. For more information about Whale visit:

Aimee Rhodes
201-947-9177 ext. 1528