New York, NYC – April 28, 2011 – MediaMind Technologies Inc. today announced that MediaCom, Feref, Universal Pictures and MediaMind have teamed up to deliver a wildly entertaining brand experience on YouTube to promote the opening of Fast and Furious 5 in movie cinemas across Europe, Australia and Mexico.
With this latest campaign, YouTube viewers feel the impact of every crash as the screen shakes and moves in sync with the action, and vehicles race in and out of the trailer window. To view the demo click here. The gadget will be shown initially through takeovers on the YouTube homepage in 8 markets, which social media channels such as Facebook and Twitter utilized to increase the viral impact of the campaign. The trailer also includes 16 videos from previous Fast and Furious films to promote the back catalogue of Fast & Furious 1-4, and an external link to a driving game to drive further engagement.
MediaMind is serving the 15MB file on YouTube as a polite banner, enabling a seamless user experience on YouTube. MediaMind serving includes advanced technology for quicker and smoother loading of huge high definition video files. By serving the ad via MediaMind, MediaCom is able to track the ad’s performance with advanced monitoring and reporting.
Alexia Paterson, Senior Digital Planner at MediaCom says “we are excited about our ongoing partnership with MediaMind after the successes of our Despicable Me and Hop YouTube campaigns. MediaMind enables us to deliver a highly rich and engaging experience to our users, while ensuring that it is accountable through monitoring results such as dwell time and user interactions”
“Engaging with fans in a way that communicates fast action makes this online ad an entertaining and memorable experience”, said Hitesh Bhatt, UK Sales Director at MediaMind. “We are proud to team up with Feref and MediaCom to provide a combination of highly immersive video with social media sharing to help spread the excitement.”
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
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MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com.
Senior Digital Planner
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FEREF is a leading integrated communications agency specialising in the entertainment and leisure industries. The agency provides a unique range of services across marketing strategy and implementation through to branding, fully integrated advertising campaigns, inspirational design and digital media.