May 15, 2008
Watch The Video
By Marguerite Reardon
NBC Direct, the platform to deliver downloads of high quality programming, is opening its beta testing, according to a report in NewTeeVee.
This is different from Hulu, the joint venture of NBC and News Corp. Hulu streams flash video. NBC Direct provides a downloaded file to save and watch in “true” 720 HD.
As HD files are so large, NBC will incorporate a substantial peer-to-peer component. Providing the P2P technology is New York-based Pando Networks. Earlier this month I caught up with Pando CEO Robert Levitan who explains the integration of Pando and the quickly evolving transformation of P2P technology as a “rogue application” to a legitimate protocol.