New York, October 19, 2010 — MediaMind Technologies Inc. (NASDAQ:MDMD) and ThinkJam today announced a phenomenal interactive campaign for 20th Century Fox Home Entertainment on-line promotion for the Blu-ray and DVD release of PREDATORS. The groundbreaking rich media concept uses a user-activated expandable and overlay to their full potential as the unit invites viewers to hunt down a Berzerker Predator. Using the 3D rendered weapon of their choice, you must defeat the Predator as it randomly appears to attack and moves across the screen. Upon completion of the ad-based game, users gain points and are invited to join the worldwide online game – Predator Hunt – for a broader online interactive experience.
By seamlessly integrating rich media advertising with on-line gaming the campaign is able to create and sustain intense user engagement. The immediacy of the game fits perfectly with the positioning of the PREDATORS Blu-ray and DVD, as a fast-paced action film that causes viewers to contemplate who is the predator and who is the prey.
Daniel Robey, Managing Director for ThinkJam says: “It’s incredibly exciting to collaborate with great teams at Fox Home Entertainment and MediaMind on such ground breaking creative initiative designed to attract and engage the viewer. This campaign demonstrates how using the full capabilities of on-line technology can wake up the screen to deliver a memorable user experience that drives up the level of user acceptance.”
Gal Trifon, CEO and Co-founder of MediaMind says: “We are excited about partnering with ThinkJam to take rich media online advertising to the next level. Using technology effectively to continuously design and deliver industry firsts is the basis of our powerful partnership designed to increase the reach and influence of online advertising.”
The ad creative is launched for the US campaign this week and followed by campaigns in another 10 countries across the globe.?
ThinkJam is a leading digital creative and PR agency, with offices in both London and Los Angeles. Working predominantly in the film industry, ThinkJam’s clients include 20th Century Fox, Universal Pictures and Warner Bros, as well as many other distributors and producers. www.thinkjam.com
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. www.MediaMind.com
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