New York, New York, May 11, 2010 – Mediaedge:cia (MEC), a leading media agency, today turned to Eyeblaster, the leading independent provider of integrated digital advertising solutions, to develop new ways to serve and manage global or pan-regional campaigns for major entertainment, gaming and technology brands. Improved capabilities of global deployment address advertisers’ need for efficiencies of scale, worldwide analytics and concurrent time to market.
“We work with brands who demand integrated communication strategies that extend to multiple regions, countries and channels,” said Ryan Murdoch, Head of Analytics and Insights at MEC. “Choosing Eyeblaster to be one of our global partners brings economies of scale to our roster of clients along with a global perspective, allowing us to analyze each campaign locally, regionally and globally.”
MediaMind’s open architecture provides an open workflow that easily integrates with MEC’s integrated solutions approach. Other unique capabilities include cross channel analytics, unified path to conversion analysis and ubiquitous service and publisher acceptance.
“Media campaigns with key commodities are increasingly handled globally day-and-date,” said Heath Tyldesley, VP Interactive Marketing at Paramount Pictures International. “Having the tools to facilitate complex pan-regional executions help provide our teams with key efficiencies operationally, ultimately translating into better ROI for Paramount’s international media activity. “
“MEC shows that there’s a real motivation to employ advertising campaigns that expand worldwide,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “And, Eyeblaster’s unparalleled global network, which in 2009 delivered campaigns in 55 countries, offers the scale and local expertise for brands and agencies to efficiently achieve this goal.”
For more information, visit www.eyeblaster.com or www.mecglobal.com.
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.
Headquartered in New York, Eyeblaster has over 35 representation offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 55 countries worldwide. Learn more at: http://www.eyeblaster.com.
Mediaedge:cia (MEC) gets consumers actively engaged with clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group. To find out more go to: www.mecglobal.com
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