New York, New York (June 15, 2010) – Eyeblaster, the leading independent provider of digital advertising solutions is announcing the rebranding of its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide.
The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.
“Rebranding our company as MediaMind reflects the growing success of our MediaMind platform.” said Gal Trifon, CEO and co-founder at Eyeblaster. “The new name reinforces the innovative vision we are known for and establishes a global foundation for maximizing advertiser opportunities.”
The company will retain the Eyeblaster trademark for enhanced rich media and video services. The MediaMind platform will expand Rich Media campaigns with cross channel scope, message optimization, and powerful data insights to establish cutting edge consumer experiences.
For more information on MediaMind, visit http://www.MediaMind.com
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.
The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies withthe three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide. In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.mediamind.com.
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