New York, New York (June 16, 2009 ) ? Eyeblaster, the leading independent provider of integrated digital advertising solutions, today released The Digital Horizon: A Chasm between Expectation & Execution. Eyebaster partnered with TNS to provide a non-biased, global view of the digital market looking at the current climate and conditions inside agencies. The complete survey results are available here.
The current market conditions show a large chasm existing between the appreciation of cross channel campaigns and true cross channel integration as nearly 67% of respondents cite that they already are running cross channel campaigns; yet only 12% are actually integrating cross channel performance data. Results also confirm that marketers are comfortable to support branding objectives through online advertising channels.