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Eyeblaster Provides Custom Creative Ad Formats for NBC’s Olympic Coverage

NEW YORK, New York (March 10, 2010) – Eyeblaster has been selected to provide custom creative ad formats to during the network’s coverage of the Vancouver Winter Games from February 12-28, 2010. The announcement was made by Perkins Miller, SVP Digital Media, NBC Sports & Olympics and Gal Trifon, CEO and Co-founder, Eyeblaster.

“Together, Eyeblaster and NBC developed new formats complete with creative features specific to entertainment, automotive and technology brands,” Trifon said. “The custom formats feature the new logo swipe and rails execution along with in-banner video ads and mobile ad serving, which facilitate a high-level of interactivity between the brand and end user.”

“Eyeblaster provides advertisers engaging ways to reach audiences on,” Miller said. “During the Olympic Games, online users experience dynamic creative that taps into music, online video, gold medal winners and the Olympic spirit.”

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About NBC Olympics
NBC, America’s Olympic Network, has broadcast 11 Olympic Games, the most Olympics broadcast by any network. NBC surpassed ABC’s 10 Olympics with the 2008 Beijing Games, the most watched event in U.S. television history with 215 million viewers.
The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports which began with the 2000 Sydney Games and continues through the 2012 London Games.

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.
Headquartered in New York, Eyeblaster has over 35 representation offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 55 countries worldwide. Learn more at:

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Media Contacts
Jamie Fishler
T: 646-437-3762
M: 646-465-0150