Johannesburg, South Africa (October 29, 2009) – Behind every successful campaign is a successful team. Eyeblaster Africa would like to congratulate the creative teams at Gloo, BBDO and Ogilvy for winning awards for their digital work at this year’s Loeries.
Eyeblaster was the online rich media and video advertising technology of choice behind all of the winners, which is evident in the quality of these executions.
Furthermore, nearly half of all of the Loeries online advertising finalists utilised Eyeblaster’s cutting-edge platform to deliver their online advertising executions.
WINNERS: ONLINE INTERNET ADVERTISING
Gloo Digital Design Connect and You Can MWEB Silver
Gloo Digital Design & Net#work BBDO Lady ghoul, Zombie man Ghost Pops Bronze
Ogilvy Cape Town Ridiculously Small Prices – Snail Volkswagen Polo
Eyeblaster Africa looks forward to the future successes of all of the agencies and clients that we work with in South Africa and abroad.
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online.
Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
Eyeblaster technology is particularly well suited to both developed and emerging digital markets such as South Africa where there is a much lower broadband penetration. Making it possible to run either custom shot online video ads or TVC’s converted for online distribution. This further increases the ROI of high TVC production costs and allows clients and agencies another media channel in which to reach their defined target audiences.