New York, New York (April 07, 2010) – Eyeblaster, the leading independent provider of integrated digital advertising solutions, and Mojiva, the first mobile advertising network to announce support for tablet devices, have integrated to bring Eyeblaster’s analytics and rich media capabilities to the new Apple iPad.
Through Mojiva’s ad network, Eyeblaster will deliver, track and measure engaging ad formats to new digital devices for the mobile channel, extending to the iPad, e-readers, netbooks and other tablet platforms. These formats will include expandable ad units with video capabilities.
“For the iPad to become a relevant advertising platform, advertisers will need metrics and reporting to be fully consistent with other digital channels.” said Gal Trifon, CEO and Co-founder at Eyeblaster. “MediaMind, Eyeblaster’s ad platform, represents the only option for advertisers to analyze data from iPad marketing efforts while integrating with other digital channel data, such as mobile, search and online display.”
Previous research, which surveyed 400 senior marketing executives, confirms a strong desire to compare cross channel performance data. About 62% of respondents cited that they would like to compare computer-based and mobile media along with outdoor and mobile, while 68% wish to compare TV and Mobile advertising.
“Consumers have moved beyond traditional web browsers to mobile-based devices, and today’s ad formats and cross channel metrics need to reflect this transition,” said Dan Goikhman, Co-Founder of Mojiva. “Our recent Mobile State of the Industry survey showed that brands plan to more than double their mobile advertising budgets in 2010, over what was spent in 2009. Eyeblaster’s innovation and mobile reach will enable these advertisers to deliver brand messages directly to the palm of consumer’s hands, reaching them on the go with engaging and measurable content.”
Visit http://www.mojiva.com/ and http://www.eyeblaster.com/ for more information.
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.
Headquartered in New York, Eyeblaster has over 35 representation offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 55 countries worldwide. Learn more at: http://www.eyeblaster.com
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Mojiva is the simple yet sophisticated mobile advertising platform for advertisers and publishers who want to tap the smartphone user market. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertisement platform that makes it easy for advertisers to reach buyers, and publishers to reach advertisers. The company can be found on the Web at www.Mojiva.com. For press inquiries, please contact Jessica@GregoryFCA.com.