LONDON, October 24, 2012–– eToro, the world’s leading investment network, announced today that it was awarded Best Social Media Trading product by MSM Media for eToro OpenBook™, where users are able to tap into the wisdom of the crowds to, share and even automatically copy in real-time the trading actions of any trader on the network to build a people-based portfolio. This is the sixth time this year that eToro has been recognized for its best use of customer communications and social networking technology.
Sponsored by MSM Media (Shares Magazine, MoneyAM.com and StockMarketWire.com), and the first of its kind award in the UK , the UK Forex Award gives traders and the private investment community a chance to vote for the companies they feel have consistently performed to the best of their abilities. eToro was selected due to its innovative approach to reinvent the way people invest their money through a socially connected financial community by adopting best of use of social media elements and integrating them with ground breaking technologies such as copy trading and Social Trading Index™ which are today transforming the financial space.
“We are very pleased to win this prestigious industry award, especially given the fact that we were truly the traders’ choice,” said eToro CEO, Johnathan Assia. ”As social trading continues to disrupt the financial industry, we are thrilled to lead the industry through award winning innovations such as Copy Trading and the Social Trading Index™ that effectively leverage the wisdom of the crowds across our global network and help people to make smarter investment decisions.”
The Social Trading Index is an evolution of eToro’s CopyTrader™ technology, which allows users to group Social Trading Gurus together by forming a customized Index which can be copied. As a result, users are able to benefit from an even more diversified and risk controlled investment portfolio. Through eToro’s CopyTrader and Social Trading Index, top traders have now been transformed into a new asset class, with the ability to leverage their expertise for the benefit of the entire social network