New York, February 09, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today announced that it has earned accreditation from the Media Rating Council (MRC) for its Unique Impressions and Average Frequency metrics under the IAB’s Audience Reach Measurement guidelines. These certified metrics are now available to all MediaMind customers, and were also used to determine that MediaMind reaches a global audience exceeding 700 Million unique viewers.
MediaMind is the first third party ad serving provider accredited by the MRC under four critical metrics, including, Ad Serving, Rich Media measurement, Broadband Video and Audience Reach measurement.
“The goal of MRC accreditation has always been to create high industry standards to foster trust and best practices for all online advertisers,” said George Ivie, Executive Director and CEO of the MRC. “MediaMind’s accreditation in four main areas of online ad serving shows the company’s commitment to uphold and maintain these values.”
“In this fragmented digital landscape, it’s not enough for brands to attain a global presence and reach,” said Gal Trifon, CEO and Co-Founder at MediaMind. “Equally important are reliable and meaningful measurements. MediaMind is proud to offer both.”
MediaMind’s Audience Reach Measurement uses a statistical algorithm that calculates a campaign’s actual audience reach and frequency, overcoming the industry-wide problems of cookie deletion and cookie blocking. According to market research firm comScore, current industry cookie based measurements overstate the number of users by 2.5 times. MediaMind’s breakthrough in audience measurement can identify cookie deletion and statistically adjust metrics to avoid over-counting.
For more information on IAB guidelines and the MRC, visit http://www.iab.net and www.mediaratingcouncil.org, and learn more about MediaMind at http://www.mediamind.com.
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2010 campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media agencies and creative agencies across approximately 8,200 global web publishers in 64 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
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