New York, September 07, 2010 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions today announced the launch of MediaMind Version 2.0. The new ad serving and campaign management technology features several industry firsts which enable integration of data across advertising channels to boost management efficiency and return on investment.
Addressing a fragmented digital landscape, MediaMind Version 2.0 resolves the reliance on multiple platforms using one integrated system instead. For the first time, agencies will have one platform that allows online marketers to build a campaign from start to finish, including media planning, analytics and optimization across all digital channels.
MediaMind has added the following functionality to optimize media planning, buying and targeting:
Smart Planning: Revolutionizes the planning and buying process by creating additional value in all three stages of research, negotiation, and buying. Infusing performance and historical cost data within each stage allows users to plan better media opportunities. Marketers can objectively evaluate, negotiate and create a timely strategy, without any restrictions or limitations.
Smart Versioning: A set of new capabilities simplifies the planning and distribution of dynamic creative messages. Advertisers can create one master ad and define the variables and goals. Fully integrated with the ad serving processes and analytics, Smart Versioning enables advertisers to easily optimize and manage multiple creative executions according to audience profile and preferences.
Smart Trading: Fully integrated into the MediaMind platform, advertisers can flow effortlessly between ad server and exchange-traded buys with one log-in. One unified management system allows advertisers to increase their effective reach and frequency using combined data for premium and non-premium inventory.
“The growing scale and diversity of disparate digital marketing opportunities can overwhelm advertisers and agencies alike” said Gal Trifon, CEO and Co-founder at MediaMind. “The level of integration in MediaMind version 2.0 makes it simple for marketers to communicate insights and make decisions when it counts.”
MediaMind will be presenting version 2.0 of its digital advertising platform at Digital Experience Day, a worldwide event series that begins today and spans across 11 markets including London, Madrid, Spain; New York, US; Chicago, US; San Francisco, US; Tokyo, Japan; Shanghai, China; Singapore; Sydney, Australia; Hamburg, Germany and Paris, France. To attend a session near you click here.
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
North America Media Contact:
International Media Contact: