New York, New York (February 3, 2010)—Eyeblaster, the leading provider of integrated advertising solutions, today announced that Andrew Bloom, former VP of Agency Sales and Partner Development at Spot Runner has joined its ranks as VP of Strategic Business Development, and that Mick O’Brien, formerly the VP of Operations, Asia Pacific has been appointed as General Manager in North America.
“There was a clear opportunity in North America for Mick to lead Eyeblaster at the corporate level and for Andrew to grow the company’s business model as an independent campaign management platform,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “Strengthening Eyeblaster’s leadership is a natural step to assure continued growth and momentum; and both managers have proven themselves successful in driving innovation and customer service.”
Bloom’s experience in business and digital media extends beyond 15 years and includes working with major agencies and notable companies such as Adobe, Google, WPP, IPG, OMD and Vivaki/Publicis. In his new role, Andrew is responsible for growing the company’s business model through new capabilities and partnerships.
In O’Brien’s new position, he will oversee operations and sales in North America. O’Brien joined Eyeblaster in 2002, and has since held multiple management positions in the Asia Pacific market including, most recently, VP of APAC Operations. During this period he established the company’s leading position in the region, working with key agencies and advertisers including Universal McCann, MediaCom, Carat, Mindshare, Ford, Coles, P&G Unilever, Nissan, VW and more.
For more information on Eyeblaster, visit http://www.eyeblaster.com.
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components.
Headquartered in New York, Eyeblaster has over 35 representation offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2009, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 8,500 brands serving approximately 3,400 agencies across over 5,200 global web publishers in 55 countries worldwide. Learn more at: http://www.eyeblaster.com.