Mobile Channel Offers Agencies A Unique Perspective
9/1/2009

NEW YORK CITY – September 1, 2009 – Ringleader Digital, the leading technology provider for targeted, trackable advertising campaigns bringing the online experience to mobile, today announced a partnership with Eyeblaster, a leading provider of campaign management and agency ad-serving solutions. The partnership integrates Ringleader Digital’s Media Stamp analytics technology into Eyeblaster’s Channel Connect for Mobile. Through the partnership, customers can use Eyeblaster to serve mobile ads to multiple mobile publishers and gain real-time visibility for advertisers and agencies.

Channel Connect for Mobile’s powerful capabilities, coupled with Media Stamp features, provide agencies with enhanced reporting for unique users. Media Stamp identifies mobile devices across multiple sessions, not only solving some of the challenges specific to mobile (creating parity with online), but also providing extra targeting capabilities. Ringleader Digital’s persistent device identification enables advertisers to enhance mobile campaign management by providing frequency capping, acquisition tracking, unique reporting and other capabilities through Eyeblaster’s campaign management for mobile.

“Accountability of mobile campaigns is becoming increasingly important to advertisers,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster’s integration with Ringleader Digital’s Media Stamp provides agencies with unprecedented capabilities that bring reach and frequency into the mobile environment.”

“The lines between online and mobile are blurring, and agencies need to demonstrate the ability to command both mediums intelligently while also providing clients with real-time campaign metrics,” said Bob Walczak, CEO of Ringleader Digital. “The combination of campaign management and enhanced tracking capabilities are appealing to any advertiser using Eyeblaster and Ringleader Digital’s Media Stamp capabilities.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.

For additional information on accurate campaign management for online and mobile, visit www.eyeblaster.com.

Ringleader Contact:
Sally Bain
Racepoint Group
T: 781-487-4647      
ringleader@racepointgroup.com

Eyeblaster Contact:
Jamie Fishler
Eyeblaster
T: 646-437-3762      
jamie.fishler@eyeblaster.com

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.


About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

 




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